Coca-Cola is perhaps one of the most famous brand names in the world. With the exception of people living in North Korea and Cuba, everyone has had a drink of Coca-Cola. Do you also want to invest in this globally successful company? Then take a look directly at where to buy Coca-Cola stocks or consult the latest stock price.
How can you actively invest in Coca-Cola?
Would you rather actively invest in Coca-Cola? The Coca-Cola share is quite stable and extreme fluctuations are rare. After all, the demand for Coca-Cola is also quite stable, giving the company a reliable income stream. Nevertheless, even a share like Coca-Cola sometimes moves downwards during a recession. By investing more actively, you can also benefit from downward movements.
One way to benefit from this is to buy shares when the price has just collapsed. You can also take an even more active approach by using CFDs to trade in Coca-Cola's price developments. A good party to do this is Plus500. With the button below you can open a free demoaccount with this broker:
Where can you buy Coca-Cola stocks?
Would you like to buy shares of the Coca-Cola Company? That is possible with an online broker. Brokers charge different transaction fees for their shares. It is important to choose a party with low fees. High transaction costs can cost you thousands of pounds in the long run. At eToro, you can buy American shares without transaction costs. Use the button below to open an account:
What is Coca-Cola's current stock price?
Are you curious about the latest developments of the Coca-Cola company? In the graph below you can consult the CFD price of the Coca-Cola share. You can also use the buttons to open a position directly.
What are Coca-Cola's main competitors?
Although Coca-Cola is the market leader in the non-alcoholic beverage sector, it still faces global competition. A major competitor of the company is, of course, Pepsi. Pepsi does not beat Coca-Cola's Cola, but it is, for example, the market leader in non-carbonated drinks.
Other smaller brands also compete with Coca-Cola. People only drink a few litres every day, so every sip of a competitor is detrimental to the company. Examples of competing drinks include Lipton, Red Bull and Oasis. However, these smaller companies are not market leaders and therefore the threat is much more limited.
Nevertheless, it is important to keep an eye on competition when considering an investment in Coca-Cola. It is possible that other companies will take market share from Coca-Cola in the future, which would of course not be good for the share price.
Is it wise to invest in Coca-Cola?
An investment in Coca-Cola can certainly turn out well. The strong brand name is attractive. Some people sometimes joke that Pepsi is the brand you choose 'when there is no Coca-Cola'. Thanks to the company's clever marketing campaigns, many people have a warm feeling for the brand. This is for example because the company works together with Walt Disney, which means Coca-Cola is sold in the amusement parks. In addition, the company sponsors various large sports companies, which also contributes to the brand awareness.
A relatively safe investment
The diversity within the company is also a good reason to invest in Coca-Cola shares. Coca-Cola's assortment consists of various brands: think for example of Fanta and Minute Maid. In total Coca-Cola owns no less than 500 different brands, enabling it to appeal to different customers. The company is also active in 200 different countries, which means that regional problems will not put pressure on the company's results.
It is precisely because of this diversity that the chances of Coca-Cola ever going bankrupt are small. The company is actually too big to fail. This is also reflected in the company's results: in the last 20 years Coca-Cola has always posted nice profit figures. This makes an investment in Coca-Cola very stable, which is interesting for the investor who wants to limit the risks as much as possible.
Strong production chain & reputation
Another good reason to buy Coca-Cola stocks is the strong production and distribution chain the company has set up. With more than 150,000 employees, the company can supply drinks even to the most remote parts of the world. This brilliant network is supported by a smart advertising organization that uses Father Christmas as a mascot every year.
Coca-Cola is also working on improving its reputation. They do this by supporting various charities. Socially responsible companies can attract more customers, which is of course good for the profits of the company. Coca-Cola is responding to the latest trends and is working on recycling and reusing packaging materials as much as possible.
A last strong argument to buy Coca-Cola shares is the stable dividend. For 58 years, Coca-Cola has been paying an ever higher dividend. This makes the shares very suitable for the investor who wants to build up a stable income with his investments.
What are the risks of investing in Coca-Cola?
Investment and risk are, of course, inextricably linked: Coca-Cola is no exception to this rule. The reputation of a large company like Coca-Cola can quickly deteriorate. It is becoming increasingly clear worldwide that soft drinks such as Coca-Cola contribute to the obesity epidemic. As people become more aware of this, soft drink brands such as Coca-Cola will do less and less well. The question is then whether Coca-Cola will succeed in conquering the market with healthier alternatives.
Another risk for buying Coca-Cola is fierce competition. When investing in Coca-Cola, it is especially important to keep a close eye on the PepsiCo group. When Coca-Cola loses its leading position, this can have a negative impact on the company's results.
Buying Coca-Cola shares is also less interesting when you are looking for growth stocks with high returns. Coca-Cola is already so big that it will not suddenly grow enormously: the company is already active in practically all countries of the world. An investment in Coca-Cola is therefore particularly interesting if you are looking for a more stable investment.
How to buy Coca-Cola shares?
We are happy to help you on your way when you want to buy Coca-Cola shares. With this short guide, you will immediately learn how to invest in the successful Coca-Cola company.
Before you can buy Coca-Cola shares, you first need to have an account with an online broker. A broker is a company that makes it possible for consumers to buy & sell shares over the internet. It is always advisable to select an advantageous broker: this way you avoid losing a lot of money through high transaction fees. Are you curious which brokers you can buy Coca-Cola shares from? In our overview of the best brokers you can immediately see where you can do this:
After you have opened an account with a broker, you can easily find the share via the search function. By simply typing Coca-Cola, you would be able to directly retrieve the company's price information. You can then press buy: in this way you can directly place an order on the stock exchange.
With brokers, you always have the choice between a market order and a limit order. When you buy the shares for the long term, you can select a market order. With a market order, you buy the stocks directly at the current price. Are you an active trader and do you only want to buy the shares at a certain price? Then you can choose to use a limit order.
It is important to regularly check your shares. Determine whether Coca-Cola shares still fit within your investment strategy. If this is not the case, you can easily sell them.
About the Coca-Cola Company
Almost everyone knows what Coca-Cola is: this sugar and carbonated soft drink is world-famous and available in almost every country. The two countries where you cannot buy Coca-Cola are Cuba and North Korea.
In 1886, the pharmacist John Pemberton made the first Coca-Cola in Atlanta. In 1893, Coca-Cola was registered as a trademark. One sees Coca-Cola as the embodiment of the United States. The drink refers to the American dream and to "Yankee imperialism".
What are the company's activities?
The full name of Coca-Cola is the Coca-Cola Company. The company does more than just producing the famous Coca-Cola soft drinks. The company also sells various other drinks: think of water, juices and sports drinks. Coca-Cola even produces different types of teas.
Coca-Cola sells most products in Mexico, China and Brazil. So, when considering an investment in Coca-Cola, it is wise to pay attention to the economic situation in these regions.
In 2018, Coca-Cola also announced that they would take over the Costa Coffee chain for GBP 3.9 billion. Do you think this investment will make a positive contribution to the company's results? In that case, it might be smart to buy Coca-Cola shares.
Investment of Warren Buffett
Almost everyone knows Warren Buffett: he is one of the most successful and richest investors in the world. Warren Buffett has been invested in Coca-Cola shares since 1987 and still seems to have a lot of confidence in the company. When the share price collapses due to a stock market slump, he often buys some shares. He currently owns ten percent of the company's stocks.
Coca-Cola soft drinks do not have the reputation of being healthy. If the will to be healthy persists worldwide, this can have a negative impact on the Coca-Cola Company's sales. For example, I have decided not to drink soft drinks any more because of all the bad substances in them.
But even if Coca-Cola were to become less popular, it would still have plenty of healthier alternatives with which to make money. Do you think Coca-Cola will continue to sell many drinks in the future? Then you can certainly consider investing in the company!
The creator of the name and the beautiful logo
Frank M. Robertson, John Pemberton's accountant, coined the name Coca-Cola. By writing the name in graceful letters in his cash book, he also designed the gracefully shaped letters. They were written in Spencerian script. The letters of the logo still look the same, although some subtle changes have been made over the years.
The birth of the world-famous Coca-Cola bottle
Coca-Cola organized a competition in 1915 in which the participants were asked to design a distinctive bottle. The bottle even had to be recognizable by touch and in pieces on the floor. Glass manufacturer The Root Glass Company won the competition in 1916 after which the famous Coca-Cola bottle came into being. The world-famous bottle has ribbed lines and curves and has grown into a worldwide cult object.
Secret recipe and formula
Coca-Cola's secret recipe consists of a combination of seven different flavours. Together, these flavourings are called 7X. In Atlanta in the US is the Coca-Cola museum 'The world of Coca-Cola' where the secret formula is kept. Only a few people know what the secret form