How to buy AEGON shares (2024) – invest in AEGON

Do you think it’s interesting to invest in AEGON shares? AEGON provides financial products to more than 30 million customers. In this comprehensive analysis, you will learn where you can buy AEGON shares and you can also find the current stock price.

Where can you buy AEGON shares?

Do you consider a long-term investment in AEGON stocks? Then it’s crucial to pay attention to the economic climate and interest rates. Trust in the management is also important. Are you certain that you want to buy AEGON shares? You can buy AEGON shares with one of these reliable stockbrokers:

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What is the current stock price of AEGON?

Below, you can see the current price of AEGON shares, along with a clear chart that allows you to place an order directly.

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Company information of AEGON

Below, you can find the key company information of AEGON.

Stock prices of AEGON over the last 5 days

In the table below, you can see the stock prices of AEGON over the last 5 days:

What are the strong points of AEGON stocks?

  • Strong global position: AEGON is a strong global provider of insurance, pensions, and asset management services. The company operates in different countries and serves millions of customers.
  • Focus on pensions: AEGON specializes in pension solutions, and with the ageing population, the company can reach more individuals in this area.
  • Strong distribution network: AEGON collaborates with financial advisors, banks, and other financial institutions, which allows the company to attract a broad customer base.
  • Technological innovation and data transformation: AEGON actively invests in technological innovation, which enables it to maintain a strong position in the insurance industry.

What are the risks of investing in AEGON shares?

  • Regulation: AEGON operates in a highly regulated industry and must comply with financial regulations in various jurisdictions.
  • Economic situation: AEGON’s performance is influenced by the economic situation.
  • Competition: AEGON operates in the competitive insurance industry and faces competition from traditional and emerging companies.
  • Investment risks: AEGON’s financial performance is influenced by its investment portfolio. Fluctuations in financial markets can have a significant impact on the value of AEGON’s assets.

How to invest in AEGON shares?

  1. Register with a reliable stockbroker
  2. Activate your investment account by uploading a copy of your passport and address
  3. Select the AEGON stock and determine the amount you want to invest
  4. Choose between a market order (instant) or a limit order (specific price)
  5. Send the stock order to the stock exchange and wait a few seconds
  6. Congratulations, you have just purchased your first AEGON shares!

Who are the competitors of AEGON?

  • Prudential Financial
  • MetLife
  • ManuLife Financial Corporation
  • Sun Life Financial Inc.

Is it wise to invest in AEGON shares?

Not all investors will have fond memories of AEGON shares. The stock price climbed to around 50 euros in the 1990s, which is far from the current stock price. The company faced significant difficulties during the 2008 economic crisis and had to be rescued by the Dutch government.

However, an investment today could still be interesting. For example, AEGON regularly pays dividends, which can be advantageous for investors. Nevertheless, it’s important to closely monitor the competition. In Europe, for instance, AEGON has to compete with NN Group and Allianz Group.

Investing in AEGON shares can certainly turn out well. However, timing is crucial. The financial crisis of 2008 and the COVID-19 pandemic in 2020 demonstrated how sensitive a financial stock like AEGON is to uncertainty. When market uncertainty increases, you’ll notice that stocks like AEGON tend to underperform. It may then be less attractive to buy AEGON shares during such times.

How to buy AEGON shares?

You can buy AEGON shares online through an internet-based broker. A broker is a company that enables individuals to buy and sell various stocks with a click of a mouse. If you’re interested in the best broker to buy AEGON shares, click here to visit our broker comparison.

For most investors, buying stocks for the long term is appealing. AEGON’s stock can experience significant fluctuations in value. Stocks often perform better in the long term, while short-term performance may be more volatile. If you adopt a long-term strategy, you can always wait for a recovery if AEGON shares underperform expectations.

To buy shares through a broker, you place an order. For long-term investors, a market order is typically a suitable option as it allows you to buy the stock immediately at the current price. If you prefer to speculate on price changes, you can choose a limit order. With a limit order, you open a position in the stock only when it reaches a specific price.

What does AEGON do?

AEGON, originally from the Netherlands, was formed in 1983 through the merger of AGO and Ennia. AEGON is a company that offers life insurance, pensions, and asset management services. It is a multinational company which operates in 20 countries across Europe, America, and Asia.

Life Insurance

In the field of life insurance, conducting accurate calculations is essential. After all, companies want to achieve solid results. AEGON must calculate the average life expectancy of each customer effectively. Do you believe AEGON excels in this regard? Then it can be interesting to invest in this insurer!


Why could you consider buying AEGON shares?

Strong performance

AEGON has shown good results over the past 20 years, except for during the financial crisis. The company consistently generates positive revenue and profit. If you believe that the company will continue to perform well in the future, investing in AEGON stocks is worth a consideration.

It is a large company

AEGON is a massive corporation. While any large company can face challenges, the likelihood is lower. This is partly due to the company possessing more reserves and the ability to leverage economies of scale. AEGON can negotiate better deals and reduce operational expenses. Additionally, many people trust AEGON because of its prominent name. This makes investing in AEGON stocks relatively safer compared to investing in a small, emerging company.

What to watch out for when investing in AEGON stocks?

Before you start investing in AEGON shares, it is important to consider the risks. Let’s look at some factors you need to take into account regarding this company.

Unstable financial markets

We have already seen in the past that financial markets can be highly unstable. Stocks in financial institutions are particularly sensitive to economic fluctuations. Therefore, it is critical to thoroughly research the economic situation before purchasing stocks.

If you anticipate an economic downturn in the future, buying AEGON stocks presently might not be the right choice.

Importance of management trust

More so than with other companies, the quality of management is crucial for a company like AEGON. In the insurance industry, constant competition with other parties is necessary. It can be beneficial to offer low premiums when selling insurance policies.

However, this poses risks. In the future, it may turn out that the premiums do not cover the payouts. Thus, effective management capable of assessing risks is necessary. When a new CEO is appointed, the stock price of companies like AEGON can experience significant fluctuations. Therefore, it is important to research the company’s management.

The significance of interest rates

An insurer receives premiums, and higher interest rates can lead to greater profitability. During periods of low-interest rates, the profitability of an insurer can come under pressure. Take this into consideration before buying AEGON stocks.

AEGON History


AGO and the publicly listed Ennia negotiated the merger for almost a year. Finally, in 1983, AEGON was born. According to the then CEO of AGO, Kees Storm, extensive research was conducted to choose the name. It was selected because research indicated that it had a Greek-like name with an elegant image: solid, respectable, and dependable.

Origin of the name AEGON

The name AEGON did not come out of thin air. It was formed from the initial letters of the five most significant predecessors that merged into AGO and Ennia. These predecessors were: Algemeene Friesche, Eerste Nederlandsche, Groot-Noorhollandsche, Olveh en Nillmij.

In 1968, AGO was formed from the Algemeene Friesche, Groot-Noordhollandsche, and Olveh, while Ennia emerged in 1969 from a merger between Nillmij and Eerste Nederlandsche.

In 1998, AEGON sold its interests, and the company is currently owned by foreign investment companies. AEGON Association is the largest shareholder in AEGON.

Global player

During the 1990s, the company became a favourite on the Amsterdam Stock Exchange, and in 1999, it acquired the American insurer Transamerica. This acquisition played a significant role in establishing AEGON as a global player.

Should you buy AEGON stocks?

Whether it is interesting to invest in AEGON stocks is not objectively determinable. The suitability of AEGON sharesfor your investment portfolio depends on your personal strategy and risk tolerance.

On average, AEGON can be an captivating investment as the company has built a strong global position. Moreover, focusing on pensions is smart since the Western population is ageing. However, take the time to compare AEGON with its competitors and research how the financial markets perform. Adequate preparation is always crucial when investing in stocks.


Alex Mostert Avatar

When I was 16, I secretly bought my first stock. Since that ‘proud moment’ I have been managing for over 10 years. It is my goal to educate people about financial freedom. After my studies business administration and psychology, I decided to put all my time in developing this website. Since I love to travel, I work from all over the world. Click <a href="/about-us/">here</a> to read more about! Don’t hesitate to leave a comment under this article.

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