How to buy L’Oréal shares (2024)? – invest in L’Oréal

L’Oréal is a well-known beauty & cosmetics brand originating from France. Did you know that it is also possible to invest in L’Oréal stocks? In this article, we discuss how to buy L’Oréal stocks. You can also view the current stock price of L’Oréal.

How to buy L’Oréal stocks?

Do you have confidence in the future of L’Oréal? Then it may be wise to buy their shares! Don’t forget to perform a thorough analysis first. For example, you can use fundamental or technical analysis to determine whether it is wise to invest in the stock. You can also see how L’Oréal performs compared to its competitors.

If you decide to buy L’Oréal stocks, you need to use a broker. A broker is a company that buys and sells stocks for its clients. In the overview below, you can compare various reliable stockbrokers:

eToro buy stocksBuy L’Oréal without commissions. Your capital is at risk. Other fees may apply.
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Why can it be smart to buy L’Oréal stocks?

  • Leading position: L’Oréal is the world’s largest beauty company, which allows the company to benefit from economies of scale.
  • Strong brands: Popular brands such as Lancome, L’Oréal Paris, Garnier, Maybelline, and Kiehl’s are part of L’Oréal.
  • Diversification: Because L’Oréal operates globally, the brand is not dependent on the results in a specific region.
  • Innovation: L’Oréal constantly introduces new products to the market, which allows the company to continue to grow.

The risks of investing in L’Oréal shares

  • Dependency on a few categories: The majority of the profits come from skincare and hair care products. This makes the company vulnerable to changing consumer preferences.
  • Competition: L’Oréal faces significant competition and can lose market share as a result.
  • Brand dependency: L’Oréal’s success is dependent on brand recognition and reputation.
  • R&D dependency: If L’Oréal fails to bring new, successful products to the market, profitability may decrease.

Who are L’Oréal’s competitors?

  • Estée Lauder
  • Shiseido
  • Procter & Gamble
  • Coty

How to invest in L’Oréal stocks?

  1. Study L’Oréal: first, research whether it might be interesting to buy L’Oréal stocks.
  2. Open an investment account: open an account with a reliable stockbroker.
  3. Select the stock: now select the L’Oréal stock within the trading platform.
  4. Invest: enter the amount you want to invest in L’Oréal shares and press buy to purchase the stocks immediately.
  5. Evaluate: take the time to regularly evaluate your investment in L’Oréal.

What is the current L’Oréal stock price?

Are you curious about the current price of L’Oréal stocks? In the graph below, you can see how L’Oréal stocks are performing. Additionally, with the buy & sell buttons, you can start trading L’Oréal stocks directly.

Your capital is at risk. Other fees apply. For more information, visit

Company information of L’Oréal

Below, you can find the most important company information of L’Oréal.

Stock market prices L’Oréal of the last 5 days

In the table below, you can see the stock market prices of L’Oréal of the last 5 days:

About the company L’Oréal

The French publicly traded company L’Oréal is active in beauty care and cosmetics. Products are offered for skin care, hair care, hair colouring, sun protection, eau de toilette, perfumes, and make-up.

The headquarters of L’Oréal is located in Clichy, France. The revenue of the company is generated in the regions of Western Europe, North America, and the rest of the world. Each region accounts for about one-third of the total revenue.
Buying L'Oreal shares.

The establishment of L’Oréal

L’Oréal was founded by the French chemist Eugéne Schueller. In 1909, he developed hair dye products and sold them to hair salons in Paris. His innovative hair colouring products became a success and soon spread throughout France. On July 31, 1919, he registered his company under the long name Société Française de Teintures Inoffensives pour Cheveux, but later changed the name to L’Oréal.

L’Oréal’s Acquisitions

In 1995, L’Oréal strengthened its position in the United States by acquiring the American cosmetic brand Maybelline New York for $660 million, including the debt of $150 million that Maybelline had at the time. After the acquisition, L’Oréal had a market share of 20% in the United States, but was not the market leader. Proctor & Gamble holds the largest market share in the United States.

In 2006, L’Oréal bought the well-known cosmetic chain, The Body Shop, for €950 million. It is always wise to consider whether acquisitions will contribute to future company results. If you think the acquisition will have a positive effect on the company’s results, it may be wise to buy L’Oréal shares.

Company Activities

The company is mainly involved in the development, production, and sale of beauty care and cosmetics. A lot of time and money is invested in developing new products. In 1950, there were only 100 chemists working at L’Oréal, but this number has grown to 4,000 in 2020.

If you consider investing in L’Oréal stocks, it may be wise to keep an eye on these developments. If the company’s products are well-received, it may be wise to invest in L’Oréal shares.

L’Oréal’s Stocks

L’Oréal’s shares are listed on the Paris stock exchange. The company is also included in the CAC 40 index of the 40 most important French companies listed on the Paris stock exchange. The Bettencourt Meyers family, with 33% of the shares, is the largest shareholder of the company. 23% of the shares are owned by the Swiss company Nestlé.

Should You Buy L’Oréal Shares?

Whether it is wise to buy L’Oréal shares depends heavily on your personal preferences. Take the time to research L’Oréal’s financial position and see how the brand performs compared to its competitors. This allows you to determine whether investing in L’Oréal shares is wise.

Investing in L’Oréal may be attractive due to its strong, international position. More and more people worldwide pay attention to their appearance and skin, which allows the company to sell more products.

Before investing in L’Oréal shares, determine whether the stock fits within your risk profile. Not every investment is equally suitable for every investor.


Alex Mostert Avatar

When I was 16, I secretly bought my first stock. Since that ‘proud moment’ I have been managing for over 10 years. It is my goal to educate people about financial freedom. After my studies business administration and psychology, I decided to put all my time in developing this website. Since I love to travel, I work from all over the world. Click here to read more about! Don’t hesitate to leave a comment under this article.

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