How to buy Peloton shares (2024)? – invest in Peleton

Fitness is booming, and Peloton capitalizes on this trend! This American company sells fitness equipment and memberships that allow you to take online classes. In this article, we discuss how to invest in Peloton by buying their stocks.

How to Buy Peloton Stocks?

You can buy Peloton shares from an online broker. A broker is a company that allows individual investors to actively trade on the stock market. In the broker overview, you can immediately see where you can invest in Peloton shares:

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What is the current stock price of Peloton?

Are you curious about the current stock price of Peloton? Use the buttons below to open an investment in Peleton directly:

Your capital is at risk. Other fees apply. For more information, visit

Corporate Data of Peloton

Below you can see the key corporate data of Peloton:

Analysis of Peloton stocks

Before deciding whether to buy or sell Peloton stocks, it is important to analyze the stock thoroughly. The overview below shows how Peloton performed over the past period.

Stock Prices of Peleton of the Last 5 Days

In the table below, you can see the stock prices of Peloton of the last 5 days:

What will the Peloton stock price do in 2024?

Are you curious about what analysts think Peloton will do in 2024 and the years thereafter? Using data from Alpha Vantage, we have combined analysts’ forecasts. Please keep in mind that this figure is only a prediction of the stock price movement of Peloton and that this prediction doesn’t necessarily have to come true.

Why can it be smart to buy Peloton stocks?

  • Growing market: health is a central topic, and Peloton as a producer of fitness equipment, is well-positioned to capitalize on this trend. Additionally, Peloton offers a unique combination of software and hardware that stimulates real-life workouts.
  • Membership: Peloton earns money every month through its membership model.
  • Brand name: Peloton is a well-known brand name with a solid reputation.
  • Large customer base: Peloton has a large and loyal customer base.
  • Distribution: Peloton’s products are available on Amazon & at retail stores such as Dick’s Sporting Goods. This makes it easier for consumers to purchase the fitness equipment.
  • Health: an increasing number of people actively engage in their health, and a company like Peloton is well-positioned to capitalize on this trend.

What are the risks of investing in Peloton shares?

  • Expensive: Peloton’s products are relatively expensive, which limits the company’s customer base. Recently, the company has increased the prices of its products.
  • Supply chain issues: The company experienced delivery problems in the past, which negatively impacted its reputation.
  • Dependency: Peloton is primarily dependent on the US market, which means economic and political events can have a significant impact on the company’s performance.
  • Intense competition: Peloton faces strong competition from other fitness equipment manufacturers.
  • Declining demand: After the pandemic, people returned to gyms, which caused a decline in demand for home fitness equipment. The company lays off many employees and closes stores.
  • Investments: Despite declining demand, Peloton has invested in production capacity, which results in faster losses for the company.

What are Peloton’s biggest competitors?

  • NordicTrack
  • Echelon Fitness
  • Beachbody
  • Tonal
  • iFit

How to invest in Peloton shares

Step 1: You need an account with a reliable broker. With a stockbroker, you can buy and sell Peloton shares yourself.

Step 2: Activate your account by uploading a copy of your passport and proof of address. Keep in mind that it may take several days for these documents to be approved.

Step 3: Transfer money from your bank account to your stock account.

Step 4: Select the Peloton share and enter the amount you want to invest. With a market order, you buy the share directly at the prevailing price, and with a limit order, you enter a price at which you would like to buy Peloton shares.

About Peloton

Peloton produces popular fitness equipment and combines it with the sale of digital fitness memberships. With this combination of hardware and software, the company aims to bring the gym to people’s homes.

Two Business Models

Peloton’s services are divided into two departments. The first department deals with the delivery of fitness equipment. These machines can be delivered to both gyms and individuals who want to take a spinning class at home.

Furthermore, Peloton provides a service where you can take unlimited fitness classes from the comfort of your home. You can follow these lessons through a subscription service, which means that users pay a fixed amount per month and can take as many classes as they want.

The great thing about a subscription service is that the company builds up recurring revenue. This can be an additional attractive reason to buy Peloton shares.

Popularity Drives Value

Going to the gym has become a trend recently. Especially young people between the ages of 16 and 35 are sold on sweating it out and taking care of their bodies. Companies that are active in the field of health can benefit from this trend.

Do you think this focus on health will continue in the future? Then it may be wise to invest in Peloton shares.

Should you buy Peloton Shares?

Peloton’s stock price is highly volatile. After going public, the price rose from $25 to $150 before dropping to $10. If you are an active investor, Peloton can be an interesting stock.

Peloton is a risky investment. Due to the decline in demand for home fitness equipment, sales have dropped significantly. At the same time, the company invested heavily in expanding its production capacity.

Previously, the company only sold its products itself, but since recently, they have also partnered with companies such as Amazon. All of this makes it painfully clear that Peloton is not performing well. Therefore, be careful when considering an investment in Peloton shares.


Alex Mostert Avatar

When I was 16, I secretly bought my first stock. Since that ‘proud moment’ I have been managing for over 10 years. It is my goal to educate people about financial freedom. After my studies business administration and psychology, I decided to put all my time in developing this website. Since I love to travel, I work from all over the world. Click here to read more about! Don’t hesitate to leave a comment under this article.

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