How to buy SAP shares (2024)? – invest in SAP

The company SAP is a reliable and large company that develops software for businesses for many decades. Are you considering investing in SAP stocks? Then first read about how to buy SAP stocks! You can also study the current stock price of SAP on this page.

How to buy SAP shares?

Computers are the future: any company that embraces the latest technologies can be a good investment. However, it is wise to analyse whether the company continues to perform well compared to its competitors. By entering the market gradually, you can avoid losing a significant amount by investing at the peak. In the overview below, you can see which brokers offer SAP stocks:

eToro buy stocksBuy SAP without commissions. Your capital is at risk. Other fees may apply.
Plus500 trade stocksSpeculate with CFD's on increasing & decreasing prices of SAP! 80% of retail CFD accounts lose money.
DEGIRO buy sharesBenefit from low fees, an innovative platform & high security!
Avatrade buy sharesSpeculate on price increases and decreases of SAP with a free demo!

What can make it interesting to buy SAP stocks?

  • Dominant position: SAP has a dominant position globally in the enterprise software market, which makes it an appealing investment if you want to benefit from the digital transformation of businesses.
  • Strong customer base: SAP has a diverse and extensive customer base, which contributes to its strong reputation.
  • Cloud computing and monthly payments: SAP is transitioning to cloud-based solutions and charges a monthly fee for it. With SAP S/4HANA and other cloud applications, the company builds recurring and stable income sources.
  • Innovation: SAP actively invests in new technologies such as artificial intelligence, machine learning, Internet of Things, and blockchain. By incorporating these new technologies into their software programs, the company can gain even more market share.

What are the risks of investing in SAP shares?

  • Competition: SAP faces strong competition from companies like Oracle, Microsoft, and Salesforce. If SAP fails to innovate sufficiently, it can quickly lose customers to these alternatives.
  • Economic factors: When the economy performs poorly, companies are more likely to cut back on software packages.
  • Integration issues: Enterprise software implementations can be complex and time-consuming. When these integrations experience delays, it can damage the company’s reputation.
  • Rapid developments: The enterprise software industry is subject to rapid technological advancements. If SAP fails to integrate these quickly, the company can lose customers rapidly.

What are the major competitors of SAP?

How to invest in SAP stocks?

  • Step 1: First, open an investment account, check here to see which companies offer this.
  • Step 2: activate your investment account by uploading a copy of your passport and proof of address.
  • Step 3: Now decide how much you want to invest in SAP stocks and deposit sufficient funds into your investment account.
  • Step 4: Enter the amount you would like to invest and click “Buy” to add SAP stocks directly to your investment portfolio.
  • Step 5: You can track the results of your investment within your investment account and sell SAP shares at any time.

What is the stock price of SAP?

If you want to know the stock price of SAP, you can have a look at the graph below. You can open an investment position directly by using the buttons.

Your capital is at risk. Other fees apply. For more information, visit

Company Information of SAP

Below you can see the key company information of SAP.

Stock Prices of SAP over the Last 5 Days

In the table below, you can see the stock prices of SAP for the last 5 days:

What will be the SAP stock price in 2024?

Curious about what analysts think SAP will do in 2024 and the following years? We have combined the predictions of analysts using data from Alpha Vantage. Remember that this figure is only a forecast of SAP’s stock price movement and it may or may not come true.

Buying SAP stocks

What does the company SAP do?

SAP is a German software company that was founded in 1972 by former IBM employees. Over the years, the software company has grown into a globally operating enterprise specializing in business software solutions for small, medium, and international companies.

SAP stocks are listed under the ticker symbol SAP on both the New York Stock Exchange and the Deutsche Börse.

The history of SAP

In 1967, Xerox entered into an agreement with IBM, rendering a software application developed by five IBM employees obsolete. As a result, these employees decided to establish the company “SAP Systemanalyse und Programmentwicklung” in 1972.

One year after its foundation, the first software program was released, and in 1976, the company “SAP GmbH Systeme, Anwendungen und Produkte in der Datenverarbeitung” was established. The original initial public offering (IPO) of the company took place in 1988.

In 2016, SAP was one of the companies that announced significant investments in the innovative technology “Internet of Things“. These investments form an important part of the company’s strategy to capitalize on the growth that can be achieved in that market.

Do you think that SAP will also achieve good results in the future with these kinds of innovations? Then it may be interesting to buy SAP stocks.

Is it wise to invest in SAP shares?

There are pros and cons to consider when buying SAP stocks. Firstly, SAP is known to be one of the leading independent software companies in the world. Combined with its considerable expertise and the drive to continue innovating, SAP has become a strong player in the IT industry. Despite its strong reputation, expectations for the company haven’t always been positive.

For example, in 2019, SAP announced the elimination of 4,000 jobs as part of its plan to focus more on modern, cloud-based technologies. They are looking into techniques such as blockchain, quantum computing, and the aforementioned Internet of Things. If these developments are successful, they can increase the profitability of the company.

SAP receives a stable income stream, but it largely depends on a few major customers. Therefore, it’s important to monitor whether major customers withdraw their support, as this can significantly impact SAP’s stock price.

In the long term, SAP can definitely be a good investment. Companies are increasingly relying on computers, and a company that cleverly taps into this trend can be a smart investment choice. However, it’s crucial to compare SAP with its competitors and investigate whether they introduce enough new technologies. Before investing, assess whether SAP stocks align with your current investment portfolio.

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