How to buy AEGON shares (2024) – invest in AEGON

Do you think it’s interesting to invest in AEGON shares? AEGON provides financial products to more than 30 million customers. In this comprehensive analysis, you’ll learn where to buy AEGON shares and also find the current stock price.

Where can you buy AEGON shares?

Are you considering a long-term investment in AEGON? Then it’s extra important to pay attention to the economic climate and interest rates. Trust in the management is also important. Are you sure you want to buy AEGON shares? You can do so through one of the brokers listed below:

eToro buy stocksBuy AEGON without commissions. Your capital is at risk. Other fees may apply.
Plus500 trade stocksSpeculate with CFD's on increasing & decreasing prices of AEGON! 82% of retail CFD accounts lose money.
DEGIRO buy sharesBenefit from low fees, an innovative platform & high security!
Avatrade buy sharesSpeculate on price increases and decreases of AEGON with a free demo!

What is the current price of AEGON?

Below you can see the current price of the AEGON stock along with a clear chart that allows you to place an order directly.

Your capital is at risk. Other fees apply. For more information, visit

Company details of AEGON

Below you can find the key company details of AEGON.

Stock prices of AEGON over the last 5 days

In the table below, you can see the stock prices of AEGON over the last 5 days:

What can make an investment in AEGON interesting?

  • Strong global position: AEGON is a strong global provider of insurance, pensions, and asset management services. The company operates in various countries and serves millions of customers.
  • Focus on pensions: AEGON specializes in pension solutions, and with the aging population, the company can reach more individuals in this market.
  • Strong distribution network: AEGON collaborates with financial advisors, banks, and other financial institutions, allowing the company to attract a broad customer base.
  • Technological innovation and data transformation: AEGON actively invests in technological innovation, enabling it to maintain a strong position in the insurance industry.

What are the risks of investing in AEGON shares?

  • Regulation: AEGON operates in a heavily regulated industry and must comply with financial regulations in various jurisdictions.
  • Economic situation: AEGON’s performance is influenced by the economic situation.
  • Competition: AEGON operates in the competitive insurance industry and faces competition from traditional and emerging companies.
  • Investment risks: AEGON’s financial performance is affected by its investment portfolio. Fluctuations in the financial markets can have a strong impact on the value of AEGON’s assets.

How can you invest in AEGON shares?

  1. Sign up with a reliable stock broker
  2. Activate your investment account by uploading a copy of your passport and address
  3. Then select the AEGON stock and determine the amount you want to invest
  4. Choose between a market order (immediate) or a limit order (specific price)
  5. Submit the stock order to the stock exchange and wait a few seconds
  6. Congratulations, youhave just bought your first AEGON shares!

Who are the competitors of AEGON?

  • Prudential Financial
  • MetLife
  • ManuLife Financial Corporation
  • Sun Life Financial Inc.

Is it wise to invest in AEGON?

Not all investors will have fond memories of AEGON shares. The stock price climbed to around 50 euros in the 1990s, but today’s stock price is far from that. The company ran into significant problems during the 2008 economic crisis and had to be rescued by the Dutch government.

However, investing in AEGON can still be interesting today. For example, AEGON regularly pays dividends, which can be beneficial for investors. Nonetheless, it’s important to pay attention to the competition. In Europe, AEGON has to compete with the NN Group and Allianz Group.

Investing in AEGON shares can be profitable. Timing, however, is crucial. The 2008 economic crisis or the 2020 COVID-19 pandemic demonstrated how sensitive financial stocks like AEGON are to uncertainty. When market uncertainty increases, you can see a direct impact on the performance of stocks like AEGON. This can make it less attractive to buy AEGON shares.

How can you buy AEGON shares?

You can buy AEGON shares online through an internet broker. A broker is a company that allows individuals to buy and sell various stocks with a click of a button. Interested in knowing which broker is best for buying AEGON shares? Click here to go directly to our broker comparison.

For most investors, it’s appealing to buy stocks for the long term. A stock like AEGON can experience significant fluctuations in value. In the long term, stocks often perform better, even if they may experience significant declines in the short term. If you adopt a long-term strategy, you can always wait for a recovery if AEGON shares underperform.

You can buy shares through a broker by placing an order. For long-term investors, a market order is often a good option as it allows you to buy the stock immediately at the current price. If you prefer to speculate on price changes, you can choose a limit order. With a limit order, you only open a position on the stock when a specific price is reached.

What does AEGON do?

AEGON, originally from the Netherlands, was formed in 1983 after the merger of AGO and Ennia. AEGON is a company that offers life insurance, pensions, and asset management services. It is a multinational company operating in 20 countries across Europe, America, and Asia.

Life Insurance

In the realm of life insurance, conducting accurate calculations is essential. After all, a company wants to achieve good results. AEGON must accurately calculate the average life expectancy of each customer. Do you think AEGON excels in this area? If so, investing in this insurer can be an attractive choice!


Why should you buy AEGON shares?

Before purchasing shares, it’s always important to analyze the underlying company first. But why should you consider buying AEGON shares?

Strong Performance

AEGON has achieved good results in the past 20 years, aside from the financial crisis. Apart from that, the company has consistently generated positive revenue and profits. Do you believe the performance will continue to be good in the future? If so, investing in AEGON is certainly worth considering.

It’s a Large Company

AEGON is a massive enterprise. Of course, even a large company can fail. However, the chances are smaller. This is partly because a large company naturally has more reserves and leeway. But a company can also function better because of its size.

For example, AEGON can apply economies of scale. AEGON can secure better deals and reduce operational costs. Many people also have confidence in AEGON because it is such a well-known name. This makes an investment in AEGON relatively safer than an investment in a small emerging company.

What to watch out for when investing in AEGON?

Before investing in AEGON, it is also important to consider the risks. Let’s look at some things to keep in mind regarding this company.

Unstable financial markets

We have already seen in the past that financial markets can be very unstable. Stocks in financial institutions are therefore above-average sensitive to economic fluctuations. It is important to thoroughly research the economic situation before buying stocks.

Do you think the economy will take a nosedive in the future? Then buying AEGON stocks may not be the right choice at the moment.

Importance of management trust

Even more so than with other companies, management is crucial for a company like AEGON. In the insurance industry, there is constant competition with other parties. It is therefore worthwhile to request low rates when taking out insurance.

However, this is risky. In the future, it may suddenly turn out that the premiums do not cover the payouts. Therefore, good management is needed to assess the risks. When a new CEO is appointed, the stock price of a company like AEGON can move significantly. Therefore, research whether you have confidence in the management behind the company.

The importance of interest rates

An insurer receives premiums, and they can generate more profits when interest rates are higher. In periods of low interest rates, the profitability of an insurer can be under pressure. Keep this in mind before buying AEGON shares.

History of AEGON


AGO and the publicly listed Ennia negotiated the merger for almost a year. In 1983, the moment finally arrived: AEGON was born. According to the then CEO of AGO, Kees Storm, extensive research was done on the name, and it was chosen because research showed that it was seen as a Greek name with a classy appearance: solid, neat, and reliable.

Origin of the name AEGON

The name AEGON did not come out of thin air. It was formed from the first letters of the 5 most important predecessors that merged into AGO and Ennia, namely: Algemeene Friesche, Eerste Nederlandsche, Groot-Noorhollandsche, Olveh, and Nillmij.

In 1968, AGO was formed from Algemeene Friesche, Groot-Noordhollandsche, and Olveh, while Ennia emerged in 1969 from a merger of Nillmij and Eerste Nederlandsche.

In 1998, AEGON sold its interests, and the company is now owned by foreign investment companies. Vereniging AEGON is the largest shareholder in AEGON.

Global Player

In the 1990s, the company grew into the darling of the Amsterdam Stock Exchange, and in 1999, it acquired the American insurer Transamerica. This also made AEGON a global player.

Should you buy AEGON shares or not?

Whether it is interesting to invest in AEGON shares is not objectively determined. Whether AEGON shares fit within your investment portfolio depends on your personal strategy and risk tolerance.

On average, AEGON can be an interesting investment; the company has built a strong global position. The focus on pensions is also smart, as the population in the West is aging. However, take the time to compare AEGON with the competition and research how the financial markets are performing. Adequate preparation is always important when investing in stocks.

Try trading risk free?


Alex Mostert Avatar

When I was 16, I secretly bought my first stock. Since that ‘proud moment’ I have been managing for over 10 years. It is my goal to educate people about financial freedom. After my studies business administration and psychology, I decided to put all my time in developing this website. Since I love to travel, I work from all over the world. Click <a href="/about-us/">here</a> to read more about! Don’t hesitate to leave a comment under this article.

Leave a Reply

Your email address will not be published. Required fields are marked *