How can you buy Heineken shares?

Heineken NV is a Dutch multinational in the drinks & beer sector. They are active in more than 178 countries around the world. Are you considering an investment in Heineken shares? Then you’ve come to the right place! You can buy Heineken stocks directly, or you can study the current share price.

Where can you buy Heineken stocks?

Do you want to buy Heineken shares? You can directly trade in Heineken stocks with one of these reliable brokers:

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How can you actively invest in Heineken?

You hear the phrase ‘pour me a beer’ all too often. Whether the times are good or bad, alcohol is always a sought-after guest at a party or social gathering. Do you also believe in the power of the Heineken company? Then maybe it’s wise to buy the Heineken CFD share at the broker Plus500!

You can actively trade the Heineken CFD share online. Here you can place orders on both falling and rising prices. The great thing is that you can try out the possibilities completely risk-free with a free demo. Use the button below to open a free account:

79% of retail CFD accounts lose money.

What is Heineken’s current stock price?

The Heineken share price goes down and up regularly. You can respond to this! Below you can see the current stock price of the Heineken CFD share. Do you want to place an order? Then immediately use the buy and sell buttons on this page:

How does investing in stocks work?

Investing in shares such as Heineken is fairly easy these days. You can buy or sell a share via the internet with a click of your mouse. The goal of investing in shares is always clear: achieving the highest possible return. But how is the return on shares determined? The return is determined by:

  • Price gain: when the shares value increases
  • Dividend: when a company distributes part of its profits

The price gain is entirely dependent on the price development of the share. In the case of Heineken, you then have to analyse how the company is performing. To determine the performance of the share, you have to ask yourself a few questions:

  • Do you think the company will remain profitable in the future?
  • Does the company have promising, interesting plans for the future?
  • Do you think the demand for the share will increase in the future?

Because stocks do not have a fixed term, you can buy and sell Heineken shares at any time. It is therefore sometimes attractive to sell your investment for a while. This is especially the case when the economy is underperforming.

In the rest of the article, you can read more about the Heineken share so you can decide whether you want to buy shares in this large company yourself.

Why buy Heineken shares?


There are always arguments for and against buying a share. Below we discuss why it is wise to consider buying Heineken shares.

Market leader


IMAGE[Heineken]Heineken has a long history. The company has been around since 1864 and has since grown into a huge global player. With a market share of more than ten percent, Heineken ranks second in the world. That’s something to be proud of when you consider that the company started as a tiny brewery.

Today, the company is active on all continents and in almost all countries. Wherever I travel, as a Dutchman I am always offered a Heineken. The company still sees plenty of opportunities to expand in, for example, Asia and Africa. There are still plenty of opportunities for Heineken to further increase its market share.

Looking for those new markets

It is precisely those emerging markets that are of enormous interest to Heineken. In Asia, for example, total consumption is growing by many percent a year. One of the reasons for this is that consumers have more and more money to spend there as well. So, Heineken will be able to sell its product in many more places. If Heineken succeeds in conquering a large market share there as well, it may be attractive to buy the stocks.

Powerful brand

Heineken is not seen as a special product in the Netherlands. It’s also part of the Dutch culture: being sober and not too proud. Abroad this is different. In many other countries, Heineken is seen as a luxury product. They are also willing to pay a premium for a Heineken beer.

Heineken also intelligently invests in its image. For example, they sponsor the UEFA Champions League, which can increases their brand awareness. This enormous brand awareness is very valuable and can be a good reason to buy Heineken shares.

More than just beer

Most people who think of Heineken mainly think of beer. This is not strange, since the beer is also called Heineken. However, many people forget that Heineken also manages many other brands.

Think for example of the famous Pepsi and Sisi. In this way, Heineken also manages to reach people who don’t like alcohol that much. Because the company is not only dependent on beer, the risks are lower. This can be a good reason to invest in Heineken stocks.

Alcohol-free products

Finally, Heineken also enters the alcohol-free market with non-alcoholic beer varieties. Nowadays, it is increasingly popular not to drink alcohol. Beer brands are increasingly successful in producing tasty beer without alcohol. This way, the switch from alcohol-bearing to non-alcoholic drinks doesn’t have to be a threat to Heineken.

Threats to Heineken

Before you buy Heineken shares, it’s also important to look at some risks. Threats can negatively affect the price of a Heineken stock in the long run.

Less beer

As mentioned before, less and less beer is drunk. Incidentally, this does not apply to all regions. In the developing regions mentioned above, consumption is still increasing. In Europe, however, health is becoming increasingly important, which leads to a decrease in sales. Heineken is cleverly responding to this with alcohol-free varieties. Do you think Heineken can counter this downward trend? Then you should consider investing in Heineken!

Luxury beers

People increasingly see drinking beer as a luxury rather than a habit. Because of this, special beers are becoming more and more popular. This is at the expense of Heineken’s sales. When people drink a fancy special beer instead of a normal Heineken, this can lower the income for Heineken. Maybe Heineken should also develop more special beer?

The competition

Perhaps the biggest threat to Heineken is the competition. Many people are quite loyal to their beer brand. For example, they always buy Heineken or always Amstel. Heineken must continue to hold on to its regular customers through its large-scale marketing campaigns. If this does not succeed, it can be at the expense of Heineken’s market share and profitability.

Is it wise to invest in Heineken?

Alcohol is very popular: even when the economy is performing badly, many people still drink alcohol. Still, the global economy can strongly influence the results of a company like Heineken. This happened, for example, during the corona pandemic. Because of the many lockdowns, people went out less often, which reduced the turnover in pubs. Most people drink beer for fun and when social traffic is quiet, this is not good for the turnover of a company like Heineken.

However, these kinds of trends are often temporary, so you can also use economic setbacks to buy Heineken stocks at a discount. Moreover, the company is working on sustainability programs and is working with the government to start climate-neutral breweries. This fits in perfectly with modern society, where the climate is playing an increasingly important role.

Buying Heineken shares can therefore still be attractive. With Heineken stocks, you benefit from an attractive dividend and at the same time, there is still plenty of growth potential. As the company builds up positions in new regions such as Brazil, sales can increase further. With Heineken shares, you buy shares in a company that has built up a strong position. Timing is important when investing in Heineken shares: for example, it may be wise to take a staggered approach.

About Heineken

Heineken is one of the largest breweries in the world with a total beer volume of more than 164 million hectolitres. Only the Belgian Anheurser-Busch InBev and the originally South African SABMiller are larger. When it comes to cider, Heineken is the world’s largest producer. Heineken also operates through export activities and licensing partners. More than half of its sales take place in Europe. Heineken employs almost 70,000 people around the world.

Heineken market share

Heineken owns and manages various beer brands, of which the Heineken and Amstel brands are the most important international brands. Of these brands, Heineken is the best-selling beer brand in Europe and Amstel is number 3. Worldwide, Heineken has a market share of 11.2%. Only S Anheuser-Busch InBev has a higher market share of 31.4%.

In addition to Heineken and Amstel, Heineken owns and manages more than 250 brands, including Sol, Desperados, 33 Export, Cruzcampo, Birra Moretti, Murphy’s, Star, and the Cider brands Strongbow and Jillz. Heineken also owns Vrumona in Bunnik, which produces soft drinks such as Pepsi, Sisi, and Sourcy.


Heineken was founded in 1864 when Gerard Adriaan Heineken bought the brewery ‘De Hooiberg’ in Amsterdam. The name of the brewery was changed in 1873 to Heinekens Bierbrouwerij Maatschappij NV. In 1874, a second brewery was opened in Rotterdam.

After the First World War, Heineken focused more and more on exports, especially due to the prohibition in the United States. Since then, Heineken has been the most successful imported beer brand. In 1968 Heineken merged with its then also Amsterdam-based competitor, Amstel beer.

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Alex Mostert Avatar

When I was 16, I secretly bought my first stock. Since that ‘proud moment’ I have been managing for over 10 years. It is my goal to educate people about financial freedom. After my studies business administration and psychology, I decided to put all my time in developing this website. Since I love to travel, I work from all over the world. Click here to read more about! Don’t hesitate to leave a comment under this article.

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