How to buy HTC shares?

HTC was once a large and popular phone manufacturer. These days, they cannot keep up with big competitors like Apple and Samsung. However, they hope to be able to compete with the big phone brands again in the future. Do you think this is going to work? Then it may be attractive to buy HTC shares. In this article, we will discuss how to invest in HTC.

How to buy HTC shares?

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How to actively invest in HTC?

HTC’s share price has a lot of movement. At its peak, the share price was almost 30 times higher than today. This of course creates opportunities! By opening a short position, you can take advantage of these kinds of declining trends. At the same time, you can look for a nice entry point. A big advantage of active trading is the fact that you are more flexible. This allows you to respond to any event.

However, you will need a suitable broker for this. An example of a good broker where you can trade actively is Plus500. At Plus500, you trade CFDs on HTC stock. With a CFD you can speculate on both rising and falling prices. In addition, you have the possibility to apply a lever that can increase both your positive and negative results. Use the button below to open a free demo at Plus500 immediately:

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What does the company HTC do?

The Taiwanese company HTC was founded in 1997. The letters HTC stand for High-Tech Computer Corporation. This company started designing and producing laptops in 1997. Initially, the company made smartphones that were primarily based on Windows Mobile.

As a co-founding member of the Open Handset Alliance, the company focused on developing the Android operating system for smartphones. The company’s marketed HTC Dream was the first smartphone with the Android operating system. HTC is headquartered in Xindian, New Taipei City.

Buy HTC shares

Loss of market share and net losses

Initially, HTC was a successful supplier of smartphones. Competition from Apple Inc. and Samsung Electronics did not help HTC’s market share. In April 2015, their market share was only 7.2%. The two dominant sellers of smartphones, Apple and Samsung, each had a market share of around 18%. The HTC company suffered successive net losses.

HTC’s change of course

In 2015, the company decided not to just make smartphones. In collaboration with the Valve Corporation, the HTC Vive was developed as a virtual reality headset. This headset, which uses room-scale follow-up technology, allows the user to move in 3D spaces. Motion-controlled handheld controllers allow the user to communicate with the environment. The first consumer version of this headset was released in April 2016.

HTC continues to make its smartphones. In the future, however, the company will focus more and more on Internet of Things and virtual reality. Do you think this will help the company achieve successful results in the future? Then it may be smart to buy HTC shares.

Acquisition of personnel and licences by Google

In 2017, Google announced the acquisition of about half of HTC’s 4,000 employees who worked in the company’s design and research division. Google also took over licences from HTC. The acquired employees were also employees involved in Google’s HTC-manufactured Pixel smartphone. With this purchase, which was completed in January 2018, Google strengthened its hardware business.

HTC wants to return to the more expensive segment of the smartphone market

In 2019, HTC announced that it wants to bring high-quality phones back to market. Currently, HTC only supplies phones in the lower and midsegment. In recent years, it has focused on the development of virtual reality. In the smartphone market, the company has not done anything about innovation in recent years. Moreover, as noted earlier, half of the company’s former smartphone team now works at Google.

Do you think HTC will be able to return to the more expensive segment of smartphones? Then it may be smart to invest in HTC shares.

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Alex Mostert Avatar

When I was 16, I secretly bought my first stock. Since that ‘proud moment’ I have been managing for over 10 years. It is my goal to educate people about financial freedom. After my studies business administration and psychology, I decided to put all my time in developing this website. Since I love to travel, I work from all over the world. Click here to read more about! Don’t hesitate to leave a comment under this article.

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