How to buy Sony shares (2024) – invest in Sony

The Japanese conglomerate Sony Corporation is a globally active company. Are you considering investing in Sony stocks? In this article, you will learn how to buy Sony shares and you can examine the latest stock price.

How to Buy Sony Corporation Stocks?

Sony is a company with a long history and has been selling various electronic products since 1946. The company has a good diversification across different product groups; for example, it also earns money through providing insurance. This diversification makes an investment in Sony shares somewhat less risky. You can buy Sony stocks with one of these reliable brokers:

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What is the Stock Price of Sony?

In the graph, you can see how the Sony stock has performed over time. You can use the buttons to open an investment in the company directly.

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Company Details of Sony Corporation

Below, you can see the key company details of Sony Corporation.

Analysis of Sony Corporation Stocks

Before deciding whether you want to buy or sell Sony Corporation shares, it is important to analyse the stock thoroughly. In the overview below, you can see how Sony Corporation has performed over the past period.

Stock Prices of Sony over the Last 5 Days

In the table below, you can see the stock prices of Sony Corporation for the last 5 days:

What is the Outlook for Sony Corporation in 2024?

Are you curious about what analysts think Sony Corporation will do in 2024 and the following years? We have combined the analysts’ forecasts using data from Alpha Vantage. Remember that this figure is only a prediction about the price development of Sony Corporation and it may not come true.

What Makes it Interesting to Buy Sony Stocks?

  • Diversification: Sony has an extensive portfolio of businesses, including consumer electronics, gaming, entertainment, and even financial services.
  • Sony PlayStation: The Sony PlayStation console contributes to the company’s profitability.
  • Strong Brand: Due to Sony being a well-known brand, it can demand a premium for its products.
  • Innovation: Sony invests a lot of money in R&D and regularly introduces new technologies. For example, the company has released advanced image sensor technology that is widely used in smartphones.
  • Intellectual Property: Sony owns an extensive library of films, music, and TV shows, generating recurring income through licensing.

What Are the Risks of Investing in Sony shares?

  • Competition: Companies like Microsoft (in gaming) and Samsung (in consumer electronics) are powerful competitors of the company.
  • Cyclical Sectors: The demand for consumer electronics and new games depends heavily on the economic situation and consumer spending.
  • Supply Chain Risks: Disruptions in production can put pressure on the company’s results.
  • Exchange Rates: As Sony operates in many regions, economic and political events in those regions can influence the company’s results.

Who are Sony’s biggest competitors?

How to invest in Sony stocks?

You can invest in Sony stocks through an online stockbroker. It is advisable to choose a broker that allows you to trade U.S. shares at low costs. By minimizing your transaction costs, you optimize your investment returns. Click here to compare different brokers.

After opening an account, you need to activate it. You can activate your account by answering a questionnaire and uploading a copy of your passport and proof of address. Once your information is approved, you can start investing right away.

Select the Sony stock within the investment platform and click on “Buy.” Then, enter the amount you want to invest and decide between a market order (you buy the stock immediately) or a limit order (you buy the stock at a specific price). Don’t forget to evaluate your investments regularly to ensure that Sony stocks still align with your investment strategy.

Buy Sony stocks

History of Sony

In May 1946, Masaru Ibuka and Aiko Morita founded Tokyo Telecommunications Engineering. The company’s name in Japanese was Tokyo Tsushin Kogyo (TTK). The founders, both former weapons researchers in World War II, focused on manufacturing innovative products. In the 1960s, the company shifted its focus to television and introduced the Micro TV. In 1968, they launched the first colour television with their own developed Trinitron technology.

As the company aimed to expand into international markets, it changed its name to Sony. The name is a combination of the Latin word ‘sonus‘ (sound) and the English word ‘sonny‘ (young boy). The company grew through the release of the Compact Disc in 1982 and the PlayStation in 1994. The acquisitions of CBS Records and Columbia Pictures also contributed to its growth. CBS Records was renamed Sony Music Entertainment, and Columbia Pictures was renamed Sony Film Entertainment.

Dominance in the film industry

Sony started as an electronics manufacturer but has become much more today. It is now increasingly seen as a media conglomerate. This is because the company owns numerous film, television, and music companies. In addition to CBS Records and Columbia Pictures mentioned earlier, Sony has acquired the following media companies: Metro-Goldwyn-Mayer, Screen Gems, and MGM Studios.

With all these acquisitions, Sony is now one of the largest film studios in the world. Do you think this will contribute to Sony’s further growth? If so, it may be wise to buy Sony stocks.

Dominance in the music industry

Sony also holds a dominant position in the global music industry. This started in 1988 with the acquisition of Columbia Music/CBS Records. In 2004, a joint venture between BMG Music and Sony was formed under the name Sony BMG Music Entertainment. Sony and BMG each own 50% of the shares. Due to the dominant position of this combination, many smaller music labels have protested against this joint venture.

The strength of Sony

In Japan, Sony was the market leader in consumer electronics for many years. The Japanese love trends and fads. By releasing something new, such as the Walkman, Sony was able to quickly capture a large market share.

Before investing in Sony stocks, it is advisable to research the company’s new products. Are they innovative and better than those of the competition? If so, an investment in Sony shares can be rewarding.

Is it wise to invest in Sony stocks?

Before buying Sony shares, you probably want to know if it is wise to invest your money in the company. We previously mentioned the company’s solid diversification. Sony is not completely dependent on gaming or films. This means that failures in one area can easily be compensated by successes in another area.

The company is becoming increasingly successful with PlayStation Now. This is a service that allows users to play a large selection of games for a fixed fee. This is an attractive model as it allows the company to build a steady stream of income. The new PlayStation 5 can also attract many new gamers.

However, it is important to consider the competition when investing in Sony stocks. Therefore, carefully examine how the company positions itself in relation to other electronics companies.


Alex Mostert Avatar

When I was 16, I secretly bought my first stock. Since that ‘proud moment’ I have been managing for over 10 years. It is my goal to educate people about financial freedom. After my studies business administration and psychology, I decided to put all my time in developing this website. Since I love to travel, I work from all over the world. Click <a href="/about-us/">here</a> to read more about! Don’t hesitate to leave a comment under this article.

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