How to buy Italian shares (2024)? - invest in Italy

Italy is of course known for its delicious pizzas and pastas. At the same time, the country is not known for a high degree of economic stability. However, for investors who are not afraid of taking on higher risks, it may be interesting to invest in Italian stocks. In this article, you will learn how and where to buy the best Italian shares.

Where can you buy Italian shares?

If you want to invest in Italian stocks for the long term, it is wise to first research whether the Italian economy is currently performing well. If this is the case, you can consider an investment. In the table below, you can see which brokers allow you to buy Italian stocks:

eToro buy stocksBuy Italian shares without commissions. Your capital is at risk. Other fees may apply.
Plus500 trade stocksSpeculate with CFD's on increasing & decreasing prices of Italian shares! 82% of retail CFD accounts lose money.
DEGIRO buy sharesBenefit from low fees, an innovative platform & high security!
Avatrade buy sharesSpeculate on price increases and decreases of Italian shares with a free demo!

Investing in the Italian stock exchange

The main stock exchange in Italy is the Borsa Italiana located in Milan. You can, of course, choose to buy individual Italian stocks, but it may also be interesting to invest in the entire stock exchange at once.

Within the FTSE MIB, you will find the 40 largest Italian stocks. With an investment in this index, you will invest in companies such as Ferrari, UniCredit and Fiat Chrysler, among others. The companies within the index represent 80% of the total value of the Italian Stock Exchange. The weighting of each individual stock within the index may not exceed 15%.

The best way to invest in the FTSE MIB is to buy an ETF on the index. An ETF is a security that can be traded in the same way as a stock. An ETF aims to track an index accurately. You can read more about investing in ETFs in this article.

Tip: you can find the opening hours of the Milan stock exchange in this article!

How to buy Italian shares?

Step 1: open an account with a reliable broker

Before you can invest in the Italian stock exchange, you need an account with a broker. A broker is a party that can buy or sell shares on your behalf.

Step 2: select stocks

When you start investing on your own, you will first need to select a stock that you want to buy. You can use various analyses for this:

After you are sure you would like to buy a certain Italian stock, you can place the order.

Step 3: buy Italian shares

For placing an order, you can use two types of orders with most brokers:

  • Market order: you buy the stock immediately at the available price.
  • Limit order: you buy the stock at a specified price.

After you have placed the order, it may take a while before it is actually executed. Don't forget to evaluate your investment regularly.
Buying Italian stocks

Why can investing in Italy be interesting?

  • Italy is one of the largest economies in the world: with a GDP of 2.1 trillion dollars, it is the third-largest economy in the eurozone.
  • Innovation and R&D: developing new technologies is central to the Italian economy.
  • Personnel: the education level is high in Italy, while salaries are relatively lower than in France and Germany.
  • Political policy: the government is trying to create a better investment climate, which is positive for investing in Italy.
  • Logistics hub: due to its location, Italy is the perfect country to connect North Africa, the Middle East, and Central Europe.

What are the best Italian shares?

The best Italian stocks are those that provide the highest return. However, it is difficult to say indicate stocks these are, and this can also vary greatly over periods. Occasionally a stock that performs poorly for a year can generate a much higher return over ten years. Therefore, research which stocks fit perfectly within your investment portfolio. And never forget; you can lose money with investing!

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How to buy Ferrari shares (2024)? – invest in Ferrari
How to buy FIAT stocks (2024) – invest in Fiat
How to buy Prada SpA shares (2024)? – invest in Prada

How to buy Ferrari shares (2024)? – invest in Ferrari

Are you considering buying Ferrari shares? In this article, you can read how to invest in Ferrari stocks. You can also compare the strengths and weaknesses within the analysis.

How to buy Ferrari shares?

Ferrari is worth a lot of money because it is a strong brand. The company hardly needs to spend money on advertising: people want to own a Ferrari because it’s ‘cool’.

Ferrari achieves this reputation by making it an exclusive brand, which puts limitations on its growth. By conquering new markets and releasing exclusive, more expensive models, Ferrari still manages to achieve higher revenues. This is why you might consider buying Ferrari shares. But what is the best place to do buy Ferrari stocks?

eToro buy stocksBuy Ferrari without commissions. Your capital is at risk. Other fees may apply.
Plus500 trade stocksSpeculate with CFD's on increasing & decreasing prices of Ferrari! 82% of retail CFD accounts lose money.
DEGIRO buy sharesBenefit from low fees, an innovative platform & high security!
Avatrade buy sharesSpeculate on price increases and decreases of Ferrari with a free demo!

What is the stock price of Ferrari?

In the chart, you can see how the Ferrari stock performs. You can also use the buttons to invest in Ferrari stocks directly.

Your capital is at risk. Other fees apply. For more information, visit

Company details of Ferrari

Below you can find the most important company details of Ferrari.

Stock prices of Ferrari over the last 5 days

In the table below, you can see how the stock price of Ferrari performed over the last 5 days:

Why could it be beneficial to buy Ferrari shares?

  • Strong brand: a Ferrari car is still the number one boy’s dream for many people.
  • Diversification: Ferrari earns a large part of its money by selling clothing, accessories, and watches.
  • High profitability: thanks to the high profit margins, Ferrari manages to achieve solid financial results yearly.
  • Limited supply: because there are only a few Ferrari cars on the market, the company can ask a high price for them.

These are the biggest risks of investing in Ferrari stocks

  • Production costs: the production of a Ferrari car costs a lot of money. If the costs continue to rise, the profit margin may decrease.
  • Supply: Ferrari produces exclusive cars, which means that the company cannot bring more cars to the market quickly. This limits the potential profitability of the company.
  • Intense competition: Ferrari competes with other luxury car brands. Most people buy a maximum of one luxury car, which means that decreasing popularity can put pressure on results.
  • Dependency: Ferrari is dependent on one specific sector for its profitability.

What are the biggest competitors of Ferrari?

  • Lamborghini
  • Porsche
  • Aston Martin
  • McLaren
  • Bugatti

How to invest in Ferrari shares?

  • Step 1: first open an account with a broker where you can invest in Ferrari shares.
  • Step 2: now activate your investment account by fully verifying your identity.
  • Step 3: deposit money from your bank account directly to your new stock account.
  • Step 4: select the Ferrari stock to open the order screen.
  • Step 5: now enter the amount you want to invest and press buy. Congratulations, you have now opened your first investment in Ferrari shares!

About the company Ferrari

Enzo Ferrari started as a driver at Alfa Romeo in 1913. In 1929, he founded the Ferrari company, which was then a racing team. It was only in 1947 that the company became a car manufacturer. In that year, Ferrari produced its first legal streetcars. The headquarters of this Italian car manufacturer is located in Maranello, Italy.
Buy Ferrari shares

Ferrari is an exclusive car brand.

To ensure this exclusivity, no more than 7,000 Ferraris were produced each year for many years. Production has now increased slightly, which reduces the exclusivity of the brand.

Higher production volumes do provide the opportunity to increase revenue and achieve higher profits.

In addition, the company sells more cars in new markets. The number of wealthy people in China increases, which allows the company to produce more cars and sell them in these growth regions.

Ferrari’s Sales Market

About one-third of the approximately 9,000 cars produced each year go to North and South America. In Europe, Germany and the United Kingdom are the most important sales markets. In 2018, 700 cars were sold in the People’s Republic of China.

Products with the Ferrari Brand Name

This exclusive car brand generates revenue not only from car sales, but also from the sale of various items bearing the Ferrari brand name. These include clothing, bags, perfumes, watches, and scale models. There are many items with the Ferrari name on them, which can be purchased at special Ferrari stores in cities such as London, Barcelona, Rome, and Dubai.

Ferrari earns a lot of money because the name means something to many people. People think the car is cool and dream of owning one someday. By buying products from the brand, they can still feel like they own a Ferrari. This type of merchandising brings in a lot of extra income for Ferrari: more than 30% of total revenue comes from selling these types of items.

Value increases of Ferrari cars

The beautiful models of Ferrari often become classics with a hefty price tag. For example, a collector of cars from this Italian brand would have to pay £1.5 million for a Ferrari F50 which is 328% more than the purchase price in 1995.

FiatChrysler Says Goodbye to Ferrari

Ferrari becomes independent after 47 years. In 1969, Fiat bought 50% of Ferrari’s shares and increased its stake to 90% in 1988. In 2016, FiatChrysler (FCA) sold its shares, which was a painful farewell since Ferrari was a lucrative branch of the company. FCA lost a whopping 37% of its stock market value when saying goodbye to Ferrari.

IPO of Ferrari

Ferrari went public in October 2016 by bringing 10% of its shares, approximately 17.2 million shares, to the New York Stock Exchange. The share price at issue was $52, and it increased to almost $56 on the first day of trading. The IPO raised $894.4 million in total.

Should you buy Ferrari shares?

If you want to invest in a luxury car brand, Ferrari can be a good choice. Due to the high demand for its cars, the profit margin on each sale is high. Additionally, Ferrari is a strong brand, and the company earns a lot of money from selling extra accessories.

However, it is essential to keep an eye on the competition. If people prefer to buy cars from another brand, the company’s profitability can quickly decline. It is also smart to monitor production costs as they can affect the profitability of the company.

Before buying Ferrari stocks, it is important to analyse whether the stock fits within your investment portfolio. If you believe it does, you can consider investing in Ferrari shares.

How to buy FIAT stocks (2024) – invest in Fiat

Fiat is a well-known Italian car brand in which you can invest. But how can you actually buy Fiat Chrysler shares? And what is the current stock price of Fiat? In this article, you will everything you need to know before investing in Fiat stocks.

Note: Fiat is now part of Fiat Chrysler since the companies merged!

How to buy Fiat shares?

Do you think the car manufacturer will sell more cars in the future? Then it might be wise to invest in Fiat Chrysler shares. Compare the best platforms to trade Fiat shares directly:

eToro buy stocksBuy Fiat without commissions. Your capital is at risk. Other fees may apply.
Plus500 trade stocksSpeculate with CFD's on increasing & decreasing prices of Fiat! 82% of retail CFD accounts lose money.
DEGIRO buy sharesBenefit from low fees, an innovative platform & high security!
Avatrade buy sharesSpeculate on price increases and decreases of Fiat with a free demo!

What is the stock price of Fiat?

Are you curious about how the Fiat stock has performed in recent times? The graph shows exactly how the stock has developed in the past weeks. Use the buttons to open a position directly.

Company details of Fiat Chrysler

Below you can find the key company details of Fiat.

Stock prices of Fiat over the last 5 days

In the table below, you can see the stock prices of Fiat for the last 5 days:

Why can it be interesting to invest in Fiat Chrysler shares?

  • Strong brand: FCA owns various well-known brands, including Fiat, Chrysler, Jeep, Dodge, and Alfa Romeo. Since multiple brands fall under the company, poor results from one brand can be offset by good results from another.
  • Global presence: FCA operates in over 100 countries, which allows it to benefit from growth in emerging markets.
  • R&D: Fiat invests heavily in research & development to develop new automotive technologies.
  • Dividend: FCA (Fiat) offers a stable dividend yield.

What are the risks of owning Fiat shares?

  • Economic situation: People often postpone buying a new car when the economy does not perform well. Therefore, it is advisable to monitor the economic situation closely.
  • Competition: FCA & Fiat faces competition from various other car brands.
  • Costs & regulations: Rising costs and stricter regulations can put pressure on Fiat’s financial results.

Who are the main competitors of Fiat?

How to invest in Fiat Chrysler stocks?

  • Step 1: Click here to compare various stockbrokers directly.
  • Step 2: Activate your investment account and deposit sufficient funds to buy Fiat stocks.
  • Step 3: Select the Fiat stock within the investment platform.
  • Step 4: Enter the amount you want to invest in Fiat shares.
  • Step 5: Press the buy button to send the order directly to the stock exchange.
  • Step 6: Evaluate your investment and sell the stocks when the time is right.

About the company FIAT

Until 2014, FIAT was a well-known Italian car manufacturer. These four letters stand for “Fabbrica Italiana Automobili Torino“. The last letter refers to the company’s original location in Turin. The headquarters of this company are located in Turin.

The early years of FIAT

In 1899, Giovanni Agnelli decided to open a car factory and became its director. A year later, the first 24 cars were produced.

FIAT convinced consumers of the quality of its cars by using them in various car rallies. In 1908, the company made its move to America, which allowed for significant growth of the company.

Buy Fiat stocks

The brands of FIAT

In 1979, Fiat was a car factory in which the brands Fiat, Lancia, Abarth, Autobianchi, and Ferrari collaborated. In 1984, the company expanded with the Alfa Romeo brand. In 1993, further expansion followed with the Maserati brand.

The successful new Fiat 500

One of the most successful Fiat models is undoubtedly the Fiat 500. The first units rolled off the assembly line in Turin in 2007. That same place saw the production of the original Fiat 500 fifty years earlier. The new 500, although larger, is clearly inspired by its famous smaller predecessor.

The new Fiat 500 with its retro design became a success. The entire production of the first year was sold out within two weeks. In 2008, the new Fiat 500 won the title of “Car of the Year.” Since then, over 2.1 million cars of this model have been sold.

Do you think Fiat will come up with a new, innovative model in the future? Then it may be interesting to buy Fiat stocks.

Company split

In 2010, the shareholders decided to split the company. The automotive activities were placed under Fiat S.p.A, while the company Fiat Industrials focuses on the other activities of the company. There is also Fiat Power Trains Technologies, which is involved in the production of engines for industrial applications. Additionally, this company manufactures transmissions and engines for Fiat, Alfa Romeo, and Lancia.

Merge of Fiat and Chrysler

In 2014, the companies Fiat and Chrysler merged with each other, which created Fiat Chrysler Automobiles N.V. (FCA). The merged company mainly consists of the following two subsidiaries:

  • The former Fiat Group became FCA-Italy. This subsidiary includes the Fiat, Alfa Romeo, and Lancia brands, the engine manufacturer VM Motori, and the tuning division Abarth.
  • The former Chrysler Group became FCA-US. This subsidiary includes the Chrysler, Jeep, Dodge, and RAM Truck brands, the tuning division Street and Racing Technology, and the parts and service division Movar.

Should you buy Fiat Chrysler stocks?

I cannot provide an objective answer to whether you should buy Fiat stocks now. Whether an investment is suitable for you ultimately depends entirely on your situation. It is advisable to compare the Fiat brand with the competition. Car brands compete intensively with each other, and ultimately, consumer preference is decisive. Most people buy a car only once in a while, which makes this preference crucial.

Therefore, thoroughly research Fiat’s plans for the future. Will the automotive brand introduce new, interesting car models in the future? And is the financial position strong? If this is the case, you could consider investing in Fiat stocks.

How to buy Prada SpA shares (2024)? – invest in Prada

Are you interested in investing in the well-known fashion brand Prada ? In this article, you can read how to buy and sell Prada shares. In the analysis, we compare the strengths and weaknesses of the Prada stock, and you can also check the latest stock price.

How to buy Prada stocks?

If you want to buy Prada shares for the long term, don’t forget to research how Prada performs. Take a look at the overview of brokers where you can buy Prada shares:

eToro buy stocksBuy Prada without commissions. Your capital is at risk. Other fees may apply.
Plus500 trade stocksSpeculate with CFD's on increasing & decreasing prices of Prada! 82% of retail CFD accounts lose money.
DEGIRO buy sharesBenefit from low fees, an innovative platform & high security!
Avatrade buy sharesSpeculate on price increases and decreases of Prada with a free demo!

What is the current stock price of Prada?

Are you curious about the current price of Prada stock? The graph below shows how Prada shares perform. You can also start trading Prada stocks directly by using the buy and sell buttons.

Company information of Prada

Below you can examine the key company information of Prada.

Analysis of Prada stocks

Before deciding whether to buy or sell Prada shares, it is important to analyze the stock thoroughly. In the overview below, you can see how Prada performed over the past period.

Stock prices of Prada of the last 5 days

In the table below, you can see the stock prices of Prada for the last 5 days:

What will Prada’s stock do in 2024?

Are you curious about what analysts think Prada will do in 2024 and the years after that? We have combined the predictions of analysts with Alpha Vantage’s data. Remember that this figure is only a prediction of Prada’s stock performance, and this prediction may not come true.

What are the biggest advantages of investing in Prada shares?

Prada has built a strong reputation as a luxury brand. Customers buy the products to show off how much money they have. This allows the company to sell products with a high profit margin, which contributes to the brand’s solid financial performance.

Prada is also active in the Chinese market, where the demand for luxury products continues to rise. If Prada can maintain this position, the stock price may continue to rise.

What risks should you consider when buying Prada shares?

The biggest risk of investing in Prada stocks is the competition. Various luxury brands compete with each other for a dominant position in the market. It is certainly wise to keep an eye on the economic situation: when the economy performs well, people can spend more on luxury products.

The reputation of the brand is also important. Prada has been involved in several scandals in the past, and the brand was labelled as racist. When the customers decide to boycott Prada, the stock price can drop sharply.

What are the biggest competitors of Prada?

How to invest in Prada shares?

  1. First, open an account with a reliable stockbroker
  2. Select the Prada stock within the trading software
  3. Determine the amount you want to invest in Prada stocks
  4. Choose between a market order (immediate) or a limit order (later)
  5. You can optionally set a stop loss or take profit order
  6. Press buy to open your investment in Prada stocks immediately

History of Prada

Prada was founded in 1913 by the Prada brothers, Mario and Martina. In the beginning, only animal goods and steamship boots were sold.

Miuccia Prada inherited the company in 1978 and decided to start producing backpacks. The backpacks became a commercial success. Miuccia Prada and her business partner Patrizio Bertelli then sought wholesale accounts for their bags in luxury department stores and boutiques around the world. In 1983, Prada opened a second boutique store in the centre of the Galleria Vittorio Emanuele.
Prada stocks buying

International expansion

In 1983, the expansion of the company began. Prada opened locations in major shopping streets in cities such as London, Paris, and New York City.

In 1984, Prada launched a shoe, and in 1985, the classic Prada handbag was introduced to the market. In 1989, Prada launched a ready-to-wear collection for women. By using luxurious fabrics, clean lines, and basic colours, Prada’s popularity increased.

Due to its originality, Prada became one of the most influential fashion houses. In the 1990s, the Prada brand became a premium status symbol.

Complaint about Prada: Black Face

In December 2018, there were complaints that the new accessories and displays in Prada stores would contain blackface images. Prada was forced to remove the accessories and display from its stores.

The outrage spread online when a New Yorker accused Prada of using “Sambo-like images” in a Facebook post after which Prada decided to scrap the products. In a tweet, Prada stated that it abhors all forms of racism and racist images, and therefore never intended to offend anyone.

This type of news that damages Prada’s reputation can put pressure on the stock price. When investing in Prada shares, it is therefore important to follow the latest news closely. This prevents you from losing a lot of money when the stock takes a nosedive.

Should you buy Prada stocks?

The luxury segment performs well, but this does not mean that Prada stocks always perform well. In the past, for example, Prada suffered from reputational damage, which put pressure on the stock price.

It is therefore essential to research Prada stocks thoroughly before investing. Compare the company with its competitors and delve into its financial results. This prevents you from losing a large amount of money with investments in Prada stocks.


Alex Mostert Avatar

When I was 16, I secretly bought my first stock. Since that ‘proud moment’ I have been managing for over 10 years. It is my goal to educate people about financial freedom. After my studies business administration and psychology, I decided to put all my time in developing this website. Since I love to travel, I work from all over the world. Click here to read more about! Don’t hesitate to leave a comment under this article.