How to buy Prada SpA shares (2024)? – invest in Prada

Are you interested in investing in the well-known fashion brand Prada ? In this article, you can read how to buy and sell Prada shares. In the analysis, we compare the strengths and weaknesses of the Prada stock, and you can also check the latest stock price.

How to buy Prada stocks?

If you want to buy Prada shares for the long term, don’t forget to research how Prada performs. Take a look at the overview of brokers where you can buy Prada shares:

eToro buy stocksBuy Prada without commissions. Your capital is at risk. Other fees may apply.
Plus500 trade stocksSpeculate with CFD's on increasing & decreasing prices of Prada! 82% of retail CFD accounts lose money.
DEGIRO buy sharesBenefit from low fees, an innovative platform & high security!
Avatrade buy sharesSpeculate on price increases and decreases of Prada with a free demo!

What is the current stock price of Prada?

Are you curious about the current price of Prada stock? The graph below shows how Prada shares perform. You can also start trading Prada stocks directly by using the buy and sell buttons.

Your capital is at risk. Other fees apply. For more information, visit

Company information of Prada

Below you can examine the key company information of Prada.

Analysis of Prada stocks

Before deciding whether to buy or sell Prada shares, it is important to analyze the stock thoroughly. In the overview below, you can see how Prada performed over the past period.

Stock prices of Prada of the last 5 days

In the table below, you can see the stock prices of Prada for the last 5 days:

What will Prada’s stock do in 2024?

Are you curious about what analysts think Prada will do in 2024 and the years after that? We have combined the predictions of analysts with Alpha Vantage’s data. Remember that this figure is only a prediction of Prada’s stock performance, and this prediction may not come true.

What are the biggest advantages of investing in Prada shares?

Prada has built a strong reputation as a luxury brand. Customers buy the products to show off how much money they have. This allows the company to sell products with a high profit margin, which contributes to the brand’s solid financial performance.

Prada is also active in the Chinese market, where the demand for luxury products continues to rise. If Prada can maintain this position, the stock price may continue to rise.

What risks should you consider when buying Prada shares?

The biggest risk of investing in Prada stocks is the competition. Various luxury brands compete with each other for a dominant position in the market. It is certainly wise to keep an eye on the economic situation: when the economy performs well, people can spend more on luxury products.

The reputation of the brand is also important. Prada has been involved in several scandals in the past, and the brand was labelled as racist. When the customers decide to boycott Prada, the stock price can drop sharply.

What are the biggest competitors of Prada?

How to invest in Prada shares?

  1. First, open an account with a reliable stockbroker
  2. Select the Prada stock within the trading software
  3. Determine the amount you want to invest in Prada stocks
  4. Choose between a market order (immediate) or a limit order (later)
  5. You can optionally set a stop loss or take profit order
  6. Press buy to open your investment in Prada stocks immediately

History of Prada

Prada was founded in 1913 by the Prada brothers, Mario and Martina. In the beginning, only animal goods and steamship boots were sold.

Miuccia Prada inherited the company in 1978 and decided to start producing backpacks. The backpacks became a commercial success. Miuccia Prada and her business partner Patrizio Bertelli then sought wholesale accounts for their bags in luxury department stores and boutiques around the world. In 1983, Prada opened a second boutique store in the centre of the Galleria Vittorio Emanuele.
Prada stocks buying

International expansion

In 1983, the expansion of the company began. Prada opened locations in major shopping streets in cities such as London, Paris, and New York City.

In 1984, Prada launched a shoe, and in 1985, the classic Prada handbag was introduced to the market. In 1989, Prada launched a ready-to-wear collection for women. By using luxurious fabrics, clean lines, and basic colours, Prada’s popularity increased.

Due to its originality, Prada became one of the most influential fashion houses. In the 1990s, the Prada brand became a premium status symbol.

Complaint about Prada: Black Face

In December 2018, there were complaints that the new accessories and displays in Prada stores would contain blackface images. Prada was forced to remove the accessories and display from its stores.

The outrage spread online when a New Yorker accused Prada of using “Sambo-like images” in a Facebook post after which Prada decided to scrap the products. In a tweet, Prada stated that it abhors all forms of racism and racist images, and therefore never intended to offend anyone.

This type of news that damages Prada’s reputation can put pressure on the stock price. When investing in Prada shares, it is therefore important to follow the latest news closely. This prevents you from losing a lot of money when the stock takes a nosedive.

Should you buy Prada stocks?

The luxury segment performs well, but this does not mean that Prada stocks always perform well. In the past, for example, Prada suffered from reputational damage, which put pressure on the stock price.

It is therefore essential to research Prada stocks thoroughly before investing. Compare the company with its competitors and delve into its financial results. This prevents you from losing a large amount of money with investments in Prada stocks.


Alex Mostert Avatar

When I was 16, I secretly bought my first stock. Since that ‘proud moment’ I have been managing for over 10 years. It is my goal to educate people about financial freedom. After my studies business administration and psychology, I decided to put all my time in developing this website. Since I love to travel, I work from all over the world. Click here to read more about! Don’t hesitate to leave a comment under this article.

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