How can you buy Philips shares?

Philips is a Dutch multinational active in the production of various electronic products. Do you want to invest in Philips? On this page you can see directly where to buy Philips stocks. You will also find the current Philips stock price here.

Where can you buy Philips shares?

Are you considering buying Philips shares? Then it is important that you do this with a reliable and cheap party. After all, transaction costs greatly reduce the return on your investments. At eToro, you can invest in Philips stocks without any fixed transaction costs. This makes it possible to obtain a good return even with small investment amounts. With the button below, you can open an account with eToro directly:

Your capital is at risk. Other fees apply. For more information, visit etoro.com/trading/fees.

How can you actively invest in Philips?

You can invest in Philips online at the broker Plus500. It seems clear to me that this large, originally Dutch electronics giant is an interesting investment. With Plus500, you can purchase the Philips CFD stock quickly and easily with the user-friendly software.

A big advantage of this specific broker is the fact that you can also open a short position, which means that you place an order at a falling price. By short selling you can also actively trade Philips shares during an economic crisis. Would you like to try trading in Philips CFDs for free with a demo? Use the button below to open a free demo with Plus500:

72% of retail CFD accounts lose money.

What is the current stock price of Philips?

 Are you curious about the current stock price of Philips? In the graph below you can see how the price of the Philips CFD stock is evolving. You can also use the buttons to buy or sell the CFD stock directly:

Is it wise to invest in Philips?

Whether it is wise to invest in Philips stocks depends very much on the economic situation. Many consumers wait to buy new products when the economy is not doing so well. As a result, Philips shares perform particularly well when the economy is growing.

A good argument for buying Philips shares is the good risk diversification within the company: Philips has several divisions that all produce different products. As a result, losses within one division can be offset by profits in another division. At the same time you see that Philips also operates in several international regions. When Phillips succeed in increasing its market share in these regions, the company can generate even higher profits.

Philips’ stocks are also interesting for people who want to build up an income. Philips’ shareholders receive between 40% and 50% of the net income in the form of a dividend payment.

How can you buy Philips shares?

You can buy Philips stocks at an online broker. A broker is a company that makes it possible to buy & sell stocks. Opening an account with a broker actually works the same as opening an account with a bank. You fill in some personal details, and you can immediately start buying and selling shares. Are you curious to find out with which brokers you can trade in Philips stocks at advantageous rates? Take a look at our overview of the best brokers and decide where to buy the shares.

After you have opened an account with a broker, you can open a position by selecting the stock within the software. You will see a bid and offer price. The bid price is the price at which the broker buys the stock and the offer price is the price at which the broker sells the share.

With a market order, you can then buy Philips shares directly and add them to your investment portfolio. After you have bought the stocks, it is important to regularly evaluate your investment. By doing so, you can determine whether it is still interesting to invest in Philips.

Advice on investments in Philips

There are many opportunities for Philips. It is therefore important to keep an eye on the latest developments. For example, Philips is increasingly trying to build a strong position in emerging markets such as China and India. Of course, Philips will have to beat powerful competitors in these markets. It is therefore important to keep a close eye on the biggest competitors. What’s more, internationalization is making the company’s results increasingly dependent on exchange rates and international policy.

Another opportunity for Philips are ecological and sustainable products. As the environment takes on an increasingly important role, there is more and more scope to make money selling environmentally friendly products. Governments often support these kinds of initiatives, which may result in even more customers being passed on to Philips.

However, Philips must watch out for the increase in the number of counterfeit products. Counterfeit products are a threat to Philips’ reputation. After all, bad counterfeits can still be linked to the brand. At the same time, the company is losing a lot of revenue by other parties selling fake products.

Do you think Philips can respond well to these developments? Then it might be interesting to buy Philips shares.

Philips

Philips competitors

Philips is a company active in all kinds of electronics sectors in which they face strong competition.  Philips is currently ranked tenth worldwide among the largest electronic companies. In Europe, Philips is currently the market leader. However, there are also several major competitors active here:

When it comes to lighting, Philips scores second. I am a big fan of the Hue lighting which you can control with your phone. However, Siemens is still in the lead above Philips in this market segment. Other competitors in the lighting sector are Osram, Zumtobel and Valmont.

When it comes to household appliances, Philips is in first place worldwide. Competitors include Electrolux, Seb and Tefal.

It is important to keep a close eye on competition. If Philips is no longer able to deliver better innovations than the competition, the company’s results will deteriorate. It is therefore important to examine the competition carefully before buying Philips shares.

Philips is currently a major player in Europe in terms of market share. Nevertheless, most of its turnover comes from America. Emerging markets are also very interesting. In China, there are many consumers who have more and more to spend: here, of course, Philips can make a lot of money. Do you think Philips can keep up with its competitors and conquer new markets? In that case, it is attractive to buy Philips stocks.

The power of Philips

Philips is, of course, an enormously powerful company. That is why there are many people who buy Philips stocks. What makes Philips so powerful is the international focus of the company. They sell products in more than 100 countries around the world. A total of 120,000 people work for the company.

Philips is particularly good at innovating electronics. The company spends a lot of money on developing new technologies. As a result, Philips controls seven research centres around the world. Ultimately, new technology is an enormous strength for an electronics company: after all, Philips has to stay ahead of the competition.

Philips also has a lot of power in the field of production. The company has more than 110 different production sites around the world. This enables Philips to respond quickly to the demand for different products. Because the production sites are spread all over the world, the company can also save money on transport costs.

Finally, Philips is also very successful in building a loyal customer base. Many people recognize the brand and are excited about Philips products. Are you also that excited about Philips? In that case, you could consider investing in Philips shares.

Where is Philips active?

Philips is active in a wide range of markets. Let’s see what the company is doing.

Image and sound

Philips has an extensive product line when it comes to image and sound. They produce various TV, video and audio products. Think of huge home cinema systems or small ears that play the sound in your ears. Other examples include storage media such as USB sticks and even chargers.

Personal Care

In the field of personal care, Philips has a wide range of products. For example, an electric toothbrush or a shaver for both men and women.

Household appliances

In the field of household appliances, too, there are all kinds of products on the market. Think, for example, of washing machines and dryers. In addition, Philips also supplies ironing irons and appliances that monitor air and water quality.

Health

Many people do not know that Philips is also active in the healthcare sector. Philips develops products that can help consumers with asthma or sleep problems. The company also develops medical equipment for medical professionals. Think, for example, of ultrasound machines for general practitioners.

Because Philips manages different product groups, the risk of an investment in the stock is lower. Losses in one sector can be absorbed by another. This was seen, for example, during the corona pandemic: consumer sales fell, but the health division could sell more products.

How is Philips distributed?

Philips is divided into 4 sectors:

  • Philips Healthcare
  • Philips Consumer Lifestyle
  • Innovation, Group & Services
  • Philips Lightning

History

Father Frederik and son Gerard Philips founded the company Philips & Co in 1891. The company was established in Eindhoven, because they could get an empty building there where they started to produce incandescent lamps. This building still exists today and is now a museum. In the beginning, Philips was a simple assembly factory where carbon wire lamps were assembled.

Gerard Philips did a lot of research and laid the foundations for the Philips Physical Laboratory (the NatLab), which was later succeeded by High-Tech Campus. In 1895, brother Anton joined the company. He was a real businessman. In 1907, the company merged into Philips’ Metal light bulb factory, followed by the establishment of the NV Philips’ Incandescent Light Bulb Factory in 1912.

Several Dutch incandescent lamp factories were gradually taken over by Philips. As a result, the suppliers became dependent on the company. Often they were also bought. As a result, Philips itself acquired glass factories, corrugated board factories, machine factories and Phility factories.

The turnaround

Philips continued to grow, with 1974 as its top year. At that time there were more than 412,000 employees, of which 91,000 were employed in the Netherlands. The workforce in the Netherlands was already at its peak, as by 1970 there were still 98,000 employees. In 1975, the decline started worldwide.

Increasing European and later world competition meant that costs had to be reduced. Philips did this by producing larger production units. Meanwhile, everything was being done to make up the backlog in semiconductors and computers.

Decades ago, Philips was a real phenomenon: the company built entire residential areas and found it essential that the staff was satisfied. For many people on the social political left, this scheme is still a kind of utopia. Unfortunately, with the rise of international competition, such a social policy proved unsustainable. Nowadays, the company operates just like many other multinationals.

About Philips in a nutshell

Philips, official name Royal Philips Electronics NV, is a Dutch electronics multinational. Its head office is in Amsterdam, but its roots are in Eindhoven. Philips produces consumer electronics, lamps, communication equipment and medical equipment, among other things. Philips is the founder and main sponsor of the football club PSV.

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